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AC 4403 กÒÃÇҧἹáÅÐกÒäǺ¤Áâ´Â

§º»ÃÐÁÒ³ 3(3/3-0-0) (Budgetary Planning and Control) Prerequisite : AC 3203

กÒÃÇҧἹ¸Ãก¨ÀÒ¾ÃÇÁ ǵ¶»ÃÐʧ¤ áÅÐà»ÒËÁÒ ¢Í§¸Ãก¨ Çà¤ÃÒÐËʶҹกÒó¸Ãก¨ กÒÃÇҧἹกÅ·¸ º·ºÒ·¢Í§กÒÃÇҧἹกÓäà áÅÐกÒäǺ¤Á à·¤¹¤ã¹กÒà ÇҧἹáÅÐกÒäǺ¤ÁกÓäà กÒè´·Ó§º»ÃÐÁÒ³ÊÓËú ¸Ãก¨ÍµÊÒËกÃÃÁ ¸Ãก¨«Í¢ÒÂʹ¤Ò áÅиÃก¨ã˺ÃกÒà ÃÒ§ҹ¼ÅกÒû¯ºµ§Ò¹ áÅÐกÒÃÇà¤ÃÒÐËà¾ÍกÒúÃËÒà â´Â㪧º»ÃÐÁҳ´Ë¹ กÒè´·Ó§º»ÃÐÁÒ³µÒÁ°Ò¹ ก¨กÃÃÁ

AD 2033 กÒÃà¢Â¹º·â¦É³Ò 3(3/3-0-0)

(Creative Copywriting) Prerequisite : None

ËÅกกÒà ǸกÒÃà¢Â¹º·â¦É³Òà¾ÍกÒÃâ¹Á¹ÒÇ㨠â´ÂÁ§à¹¹¾²¹Ò·กÉÐกÒÃà¢Â¹¾Ò´ËÇËÅก ¾Ò´ËÇÃͧ à¹Í¤ÇÒÁâ¦É³Ò ¤Ó¢Ç­ ÊÓËúÊÍâ¦É³Ò·ก»ÃÐàÀ· áÅÐ Çà¤ÃÒÐ˺·â¦É³Ò¢Í§ä·ÂáÅеҧ»ÃÐà·È·â´´à´¹»ÃÐʺ ¤ÇÒÁÊÓàè໹กóÈกÉÒ

AD 3023 กÒÃÇҧἹÊÍâ¦É³Ò 3(3/3-0-0)

(Advertising Media Planning) Prerequisite : None

ËÅกกÒà กÃкǹกÒà ෤¹¤ã¹กÒÃÇҧἹÊÍâ¦É³Ò â´ÂÇà¤ÃÒÐ˼ºÃâÀ¤ á¹Çâ¹Á¢Í§µÅÒ´ ¼ÅµÀ³± ¤á¢§ ¸ÃÃÁªÒµ¢Í§ÊÍ ¨´à´¹ ¨´´Í¢ͧÊÍ à¾Í¹ÓÁÒÇҧἹ ãªÊ Íâ¦É³ÒÍÂÒ§Á»ÃÐÊ·¸ÀÒ¾ áÅÐกÒë ÍÊ Í´Ç §º»ÃÐÁÒ³·¤Á¤Ò

AD 3043 ¾ÄµกÃÃÁ¼ºÃâÀ¤ 3(3/3-0-0)

(Consumer Behavior) Prerequisite : None

·ÄÉ® á¹Ç¤´¾¹°Ò¹àกÂÇกº¾ÄµกÃÃÁ¼ºÃâÀ¤ กÃкǹกÒõ´Ê¹ã¨¢Í§¼ºÃâÀ¤ »¨¨Â´Ò¹¨µÇ·ÂÒ »¨¨Â ´Ò¹Ê§¤ÁáÅÐDz¹¸ÃÃÁ·ÁÍ·¸¾ÅµÍ¼ºÃâÀ¤

AD 3053 กÒþ²¹Ò¤ÇÒÁ¤´ÊÃÒ§ÊÃäáÅÐ

¼Åµ§Ò¹â¦É³Ò 3(2/2-1/2-0) (Creative Thinking Development and Production Process) Prerequisite : None

à·¤¹¤ ǸกÒä´Çà¤ÃÒÐËÍÂÒ§ÊÃÒ§ÊÃäà¾Í¤¹ËÒ á¹Ç¤´ãËÁÊÓËúกÒÃÊÃÒ§ÊÃä§Ò¹â¦É³Ò·Ò§Ê͵ҧæ

½ก·กÉÐกÒä´Êà ҧÊÃä กÒÃÍÍกẺ§Ò¹â¦É³Ò กÒöÒÂÀÒ¾¹§ กÒöÒÂÀÒ¾à¤Å͹äËÇà¾ÍÊÃÒ§ÊÃä §Ò¹â¦É³Ò ½ก»¯ºµกÒüŵ§Ò¹â¦É³ÒÊÓËúÊÍâ·Ã·È¹ ÊÍÇ·Â ÊÍʧ¾Á¾ áÅÐÊÍÃÇÁÊÁÂ͹æ

AD 3063 กÃкǹกÒüŵÀҾ¹µÃâ¦É³Ò

3(2/2-12/-0) (Television Advertisement Production Process) Prerequisite : AD 3053

ÈกÉÒá¹Ç¤´ ǸกÒà º·ºÒ·Ë¹Ò·¢Í§¼»¯ºµ§Ò¹ ·ก½ÒÂÃÇÁ·§»­ËÒáÅÐÍ»ÊÃäã¹กÃкǹกÒüŵÀҾ¹µÃ â¦É³Ò·ก¢¹µÍ¹ µ§áµ¢¹กÒÃÇҧἹ ¢¹ก͹กÒöÒÂ·Ó ¢¹¶Ò·ÓáÅТ¹ËŧกÒöÒÂ·Ó ÃÇÁ¶§àºÍ§ËŧกÒöÒÂ·Ó ½ก»¯ºµกÒöÒ·ÓÀҾ¹µÃâ¦É³Ò

AD 3073 กÒÃâ¦É³ÒáÅÐÊÍÊÒÃกÒõÅÒ´

ÃÇÁÊÁÂ 3(3/3-0-0) (Contemporary Advertising and Marketing Communications) Prerequisite : None

á¹Ç¤´ º·ºÒ· ûẺáÅмÅกÃзº¢Í§กÒÃâ¦É³Ò áÅÐÊÍÊÒÃกÒõÅÒ´ÃÇÁÊÁ·໹»ÃÐà´¹·Ò§Ê§¤Á «§Á Í·¸¾ÅµÍÃкºกÒÃÊÍÊÒà ʧ¤Á Dz¹¸ÃÃÁ àÈÃÉ°ก¨ กÒÃàÁͧ ûẺกÒôÓ๹ªÇµ¢Í§»ÃЪҪ¹ ÃÇÁ·§º·ºÒ· ¢Í§ÀҤð´Ò¹กÒäÁ¤Ãͧ¼ºÃâÀ¤ µÅÍ´¨¹¨ÃÃÂÒºÃó á˧ǪҪ¾¹กâ¦É³Ò â´Â¹กÈกÉÒÇà¤ÃÒÐË Ç¾ÒกÉÃÇÁกº ¼àªÂǪҭËÃ͹กǪҪ¾

AD 4103 ÊÁÁ¹ÒกÒÃâ¦É³ÒáÅÐÊÍÊÒÃ

กÒõÅÒ´ 3(3/3-0-0) (Seminar in Advertising and Marketing Communications) Prerequisite : ÈกÉÒÃÒÂǪҪ¾à©¾ÒдҹÁÒáÅÇ

äÁ¹ÍÂกÇÒ 15 ˹ÇÂกµ

กÓ˹´»ÃÐà´¹·Ò§´Ò¹กÒÃâ¦É³Ò áÅÐÊÍÊÒÃกÒõÅÒ´ ·ÊÍ´¤ÅͧกºÊ¶Ò¹กÒ󻨨º¹áÅÐá¹Çâ¹Áã¹Í¹Ò¤µ ¹ÓÁÒÍÀ»ÃÒ ÃдÁ¤ÇÒÁ¤´ à¾Í¾²¹Ò·กÉÐกÒä´ กÒÃÊÍÊÒÃáÅÐกÒÃáÊ´§¤ÇÒÁ¤´à˹ÍÂÒ§ÁËÅกกÒÃáÅÐ à˵¼Å